Case Study: How this Roofing Contractor Increased Sales by 134% YOY

After working with many roofing contractors we have found that it can be easy to see sales plateau. In order to boost sales your team needs to understand the customer. Mentioned Mike from Lone Star Roofing in Houston TX. You’ll need to speak to them directly and solve their problems. Today we will go over how Mike and his company Lone Star Roofing increased sales by 134% year over year.

What kind of protection do your customers need?

o The most common roof, shingles, is rated for durability and impact resistance. Usually, a home-owner can expect to replace shingles if they have to, but replacement tends not to be a frequent process. Some shingles can last up to 20 years before they need to be replaced. When they do need replaced, they are usually replaced with upgraded products that are more resistant to weather.

o Consider architectural shingles. These are slates made from a variety of materials, including slate, wood and clay. While they are more expensive, you can expect to see the wear on the roof and the shingles over time. Architectural shingles also offer a bricklike appearance when installed.

o Consider laminated shingles. Insulated laminated shingles are used on the lower portion of a roof and the roof to attic space in order to offer extra protection to the GAF shingles that are installed above them. Many roofing companies use these shingles.

o Check out cedar shakes. These provide an amazing look at a fraction of the cost.

o Consider metal roofing. It is a versatile product that is not only appropriate for any architectural style, but also offers many functional benefits. Shingles come in a variety of sizes and colors allows for a great surface. This is especially helpful if you are replacing a plywood roof.

o Consider tile roofing. Maintenance on tile roofs is minimal because the asphalt shingles are designed to protect over time.

o Consider recycled lightweight roofing products made with materials such as paper and plastic.

o Consider low quality products. With this you can save money, while also being better served on the environment.

o Remember asphalt shingles are not fireproof. This is the kind of information to which homeowners are probably unaware.

o One of the advantages of using asphalt shingles is that they can take care of leaks very well.

o An average lifespan for an asphalt shingle is 30 years.

o Another great benefit is their warranty of 20 to 30 years.

o Many homeowners opt for extended warranties which cover repairs on materials and labor often, therefore reducing your insurance costs.

o Its typically best to deal with local roofers.

o For new construction, look for a high quality shingle with a good warranty.

o Many shingles come with a 30-year or even a lifetime warranty.

o Choose an asphalt shingle with a longer warranty in the 50s.

o Many people choose a 3-tab shingle because it handles the exposure easier. However, 3-tab shingles do not last as long as a textured shake or architectural shingle.

o The most important factor is finding a trusted, qualified roofer. Consideronlychoosing a local roofer.

A roofer who has been in the industry for over 30 years and has a good track record is a good bet when it comes to selecting the right roofing contractor. Ask for references and before you hire, ask to see a portfolio of the contractor’s work. Pay attention to the quality of the products and labor the contractor provides. A good quality roof is the key ingredient in helping your roof last well into the future.

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